BetMGM has entered into a collaborative agreement with Prove Identity, aiming to bolster security measures within BetMGM by implementing the Prove Pre-Fill identity solution. This strategic partnership seeks to streamline the onboarding process for new customers, potentially achieving impressive payout rates of up to 79%.
Extensive research conducted by various firms reveals that one of the primary reasons prospective players abandon the sign-up process is due to the complexity or sluggishness of forms. By leveraging solutions like Prove Pre-Fill, BetMGM not only accelerates this process but also mitigates the risk of bonus and promotion abuse by customers.
Tom Hill, Director of Digital Identity and Head of Sports Betting and iGaming at Prove, expressed enthusiasm about the collaboration, emphasizing BetMGM’s reputation for innovation in the online gaming realm. The integration of Prove Pre-Fill promises customers expedited access to desired content through the identity verification process, facilitating seamless utilization of BetMGM’s extensive product offerings.
Before implementation in the United States, Prove’s technology will undergo rigorous regulatory approval. Adam Greenblatt, CEO of BetMGM, underscored the commitment to providing customers with a secure and efficient sports betting experience. He highlighted the added layer of security brought by Prove Pre-Fill, which not only reduces sign-up abandonment but also enhances the overall user experience by simplifying identity verification and authentication processes.
The partnership with Prove comes on the heels of BetMGM’s robust fiscal performance in 2023, with reported revenue reaching $1.96 billion earlier this year. This collaboration underscores BetMGM’s dedication to maintaining its position as a leading player in the online casino and sports betting industry, ensuring continued growth and customer satisfaction.
