Kent has established itself as a dynamic business hub, offering a fertile environment for companies to thrive. To harness the full potential of this region, businesses should consider the following Marketing Kent strategies:

1. Leverage Local Business Support Services

Kent provides a wealth of resources aimed at fostering business growth:

  • Kent and Medway Growth Hub: Offers tailored advice and support to both new and existing businesses, helping them navigate available resources and opportunities.
  • Kent and Medway Business Fund: Provides 0% interest loans ranging from £100,000 to £600,000 for established small and medium-sized enterprises seeking capital investment.

2. Engage with Local Marketing Agencies

Collaborating with local marketing experts can provide valuable insights into the regional market dynamics:

  • Make it DRIVE: A strategic marketing agency based in East Kent, working closely with business owners and marketing teams to achieve their communication and event goals.
  • The Purple Edge: Located in Canterbury, this agency offers consultancy and outsourced marketing services to enhance marketing results.

3. Participate in Business Development Programs

Engaging in structured programs can provide strategic guidance and networking opportunities:

  • Canterbury District Business Growth Programme: Offers monthly one-on-one sessions with experienced advisors to address business challenges and develop growth strategies.

4. Utilize Digital Marketing and Social Media

In the digital age, establishing a robust online presence is crucial:

  • Social Media Strategies Workshops: Kent State University offers workshops focusing on the evolving field of digital marketing, including the use of AI and other technologies to automate and personalize campaigns.
  • Marketing Using Social Media Course: This course provides insights into developing two-way communication and marketing strategies using platforms like Twitter, LinkedIn, and blogs.

5. Network with High-Growth Local Businesses

Learning from successful companies can offer inspiration and practical insights:

  • MegaGrowth 50: An annual list showcasing Kent’s fastest-growing firms, providing a performance table based on average turnover growth of privately-owned businesses in the region.