Why WordPress Is a Better Choice Than Squarespace or Wix

When it comes to building a website, platforms like Squarespace and Wix often appeal to business owners for their drag-and-drop simplicity. But if you’re serious about long-term growth, flexibility, and SEO performance, WordPress stands head and shoulders above the rest.

Whether you’re launching a brand-new site or looking to upgrade from a restrictive builder, here’s why WordPress is the smart choice—especially when paired with a professionally built design.

1. True Ownership and Portability

With WordPress, you own your website outright. You can host it wherever you like, back it up, move it, or even duplicate it. Platforms like Squarespace and Wix lock you into their ecosystems. If you ever want to switch providers, your entire site has to be rebuilt from scratch.

This freedom is especially important for businesses that plan to grow, rebrand, or migrate as they scale. WordPress gives you complete control over your files, content, and future direction.

2. Unlimited Customisation

Squarespace and Wix may offer stylish templates, but you’re restricted by their design limitations. With WordPress, you’re only limited by your imagination (and the skills of your developer). Whether you want custom layouts, unique features, or advanced functionality—WordPress delivers.

Using a flexible builder like Divi (which we specialise in), you can have drag-and-drop editing plus full customisation, all without the constraints imposed by pre-packaged themes.

3. SEO Superiority

Search engine optimisation is not just about keywords—it’s about structure, speed, metadata, and control. WordPress gives you full access to your site’s SEO foundation. You can customise permalinks, add schema, use advanced SEO plugins like Rank Math or Yoast, and fully control your on-page optimisation.

In contrast, Wix and Squarespace offer basic SEO tools—but limit how much you can actually fine-tune. This matters if you’re aiming for serious rankings in competitive markets like Perth.

4. Better Speed and Performance

Website speed is a Google ranking factor and a major user experience signal. WordPress, when properly optimised, can load significantly faster than most sites built on Squarespace or Wix. It allows developers to implement caching, compress assets, and fine-tune load times using tools like WP Rocket and Cloudflare integration.

Hosted platforms often come with unavoidable code bloat and limited options for speed enhancements. That’s not ideal if you’re chasing top performance and conversions.

5. Scalability for the Long Term

WordPress is used by more than 40% of the web—including everything from small blogs to major corporations. That’s because it’s built to grow. You can start with a simple brochure site, and later add:

  • eCommerce (WooCommerce)
  • Booking systems
  • Online courses
  • Private membership portals
  • Custom forms, chatbots, galleries, and more

With Wix and Squarespace, expanding your site’s capabilities usually means bumping up against paywalls or platform limitations. WordPress evolves with your business, not against it.

6. Community and Plugin Ecosystem

With over 59,000 plugins, WordPress offers an unmatched ecosystem of extensions. Whether it’s integrating with your CRM, improving SEO, or adding security layers—there’s a plugin for almost everything. This ecosystem allows you to adapt quickly without reinventing the wheel.

Squarespace and Wix offer far fewer integrations, and many features require costly upgrades or workarounds.

7. Better Value for Money

While WordPress can appear more expensive upfront (especially with a professional build), it saves you money in the long run. You’re not paying monthly fees for arbitrary limitations, and you won’t need to rebuild your site later when your business outgrows the builder platform.

In other words, WordPress is a long-term investment, not a short-term patch.

Ready to Build a WordPress Site That Works?

At The Web Shop, we specialise in designing conversion-optimised WordPress web design for businesses across Perth and Australia. We use clean, fast-loading code and proven UX strategies to turn your website into a true business asset—not just a digital placeholder.

If you’re currently on Wix or Squarespace and thinking about what’s next, reach out. We’ll help you migrate to WordPress without the headaches, and build a site designed to perform.