What is a brand? Why should you care? And how can you make that brand sizzle? In this article, I am going to share with you a branding definition and explain why it’s important and what you can do about it. A brand is an image or identity that captures the essence of who you are as a business. It includes a logomark and your business name. Face it. On the Internet, image is everything. Your prospects will only look at your site for a few seconds until they make a decision to stay or go. This is usually decided based on first impressions. And if you don’t have a brand that distinguishes you from other companies, you will make no sales, have no conversions. As a graphic designer and Internet marketer, I have a unique vantage point in creating brands that sizzle. I understand thoroughly how to construct a logo and I know the importance of making that brand visible across the Web. So how can you make your brand sizzle? Keep reading to find out! 3 Ways You Can Make Your Brand Sizzle! 1) Build your brand from your passions A brand identity is all about the essence … Continue reading Branding Definition – What It Is And 3 Ways to Make Your Brand Sizzle!