Building a brand is the most important marketing undertaking that forms the base foundation for any brand building marketing and strategy. Brand building is develop through the creation of a concept that captures a promise that resolves an unmet need or creates desire for an unrecognized need. A quick example of a successful brand concept is CLEAR by Unilever that gives us the promise of removing dandruff and cleans people’s hair for men and women. This sufficiently answers the information the consumer wants to know broken into two fundamental questions: 1. What is in it for me? 2. Why should I believe you? For this, CLEAR dandruff shampoo answers the first question by telling people it will cleanse the hair and remove unwanted dandruff. This brand answers the second question by showing the people how it works and how celebrity icons use it to look good Visit their brand website information to see just how accurate this is in real life. Make no mistake, global companies like Procter and Gamble to Unilever practice this conceptualization in building brands. The brand building creation should fulfill the concept you have in mind, may it be promising to improve the consumer’s life just … Continue reading Building Brands Success Strategy