Email Marketing Tip – Why You Shouldn’t Go Directly To Your Partner’s List in a Joint Venture

When coming up with an idea for what article to write about internet marketing or the ‘make money online’ subject, I decided to come from my own experience and share a couple of things that internet marketers do to annoy me. This article is specifically about one of the things that annoy me regarding email marketing.

What is Email Marketing?

Simply put, you are being marketed through promotional emails. You receive an email that tells you about a great offer online, be it the latest affiliate marketing software, lead generating techniques, the upcoming internet marketing seminar and so forth.

And everyone who makes money online consistently, does it; from the giants like Amazon.com to the throngs of online gurus out there.

How Do I End Up Getting All These Emails?

There are several possibilities on how you ended up being in a list of prospects or customers.

1.) You voluntarily registered yourself to be marketed to.

Most internet marketers would have a system to automatically place you in a list once you buy something from them, or when you sign up for a free bonus report. One example of this is at my own website where there is a slide-up that appears, offering a free gift usually in the form of a report, or a video. In exchange for that, we (internet marketers) ask you to put your email address in the field. And that’s how we get you to be in our list of prospects (because you haven’t bought anything yet, and you might just be shopping around or seeking more info.)

If you recall the websites you’ve visited on the subject of making money online, I’m sure this has become obvious to you yes?

2.) Sharing Is Caring – Internet Marketer A Gets Internet Marketer B’s List

This is typically what happens in a joint venture (JV). For example, we have two internet marketers; Frank and John. Frank and John are both internet marketers in the niche for the Law of Attraction. Frank is only starting out while John is the more established Law of Attraction expert on the web.

Frank has recently developed a program that allows you to manifest your dream relationship. So he contacted John to form a JV; leveraging John’s list of customers and prospects he accumulated since starting his online business. And this is where things can start getting annoying (in my humble opinion).

I’ve Got Access to a List, Do I Go Direct?

John has agreed to form a JV with Frank for Frank’s new product. The question is, if you’re Frank, would you:

A) ask John to extract his list and pay him in lieu? Maybe $0.50 for each name in his list, and then engages them directly?

B) Seek John’s assistance to market your product to his list (he emails his list about your product), and convert them to your own list?

Why You Shouldn’t Go Direct?

First of all, let me put it out there if it’s not clear as of yet; regardless of A or B, John’s going to make money. For you (or Frank in this case) though, choosing A might lose you money.

Here’s why.

1.) There’s no relationship to buy from.

The best group of customers is the one that repeatedly buys from you. And they continue to buy because you have provided a relationship to buy from you instead from any other marketers out there.

I mean, isn’t it harder to get the first sale instead of the second one? Once you’ve converted a prospect to be a customer with a great first sale experience to them, they will come back for more, from you!

Or else, imagine someone you don’t know, have never heard of before, suddenly promoting to you something that may or may not be of any use to you. And that’s when your defensive walls comes up, and guess what happens next?

More often than not, you’ll ignore the person’s email and by the third or fourth email, you’ll have them filtered to automatically be recognized as spam.

2.) Leveraging on an expert’s authority.

Regardless of your own expertise in a particular topic or niche, people are interested in what others have to say about you, and your product.

Instead of chest-thumping to the world about how awesome your product is to the world, why not seek another expert’s opinion on what you are promoting?

This would only help boost your own credibility because there’s another expert in the same niche that’s endorsing your offer.

Professional athletes do it all the time with nutritional supplements, sports attire, equipment and even personal hygiene products.

3.) Getting pre-qualified prospects and customers.

And the biggest advantage of not going directly to your JV’s list is because those that come to your website and buy your products have been pre-qualified by your partner’s marketing.

Allow me to explain this using numerical estimate.

Let’s say that John have accumulated a list of 10,000 customers which he has sent an email to market your product offer.

3,000 of them actually read that email, and 1,200 of them came to your website and bought your product. Those 1,200 (new) customers that you have coming from John’s list is the cream of the crop.

They are the ones who are actively reading John’s email. They have bought from John before (probably more than once), and trust John to consider your offer and buy your product based on John’s recommendation.

How cool is that to get 1,200 (estimate) of high quality customers?

2-Minute Summary

In short, why you shouldn’t go direct in a JV:

1.) Not having a relationship with someone and asking them to buy something from you is like asking somebody you’ve never met before to marry you in the first five second of your first ever encounter.

2.) You tell someone that you are a great basketball player = chest thumping. Michael Jordan says you are an exceptional rebounder = credibility boost.

3.) Pre-qualified customers save you the trouble and hassle of having to build a relationship from scratch, because they come in knowing that you are trustworthy based on an expert’s recommendation.

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Email Marketing Tip – Why You Shouldn’t Go Directly To Your Partner’s List in a Joint Venture

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