How are you marketing your business? Do you have a lot of products that you market or is there just 1 product alone that you’re marketing today? Well, these questions are important because it all revolves a marketing strategy that will make you weary, or will make you profitable.

Personally, I’ve been on both sides of the spectrum. I used to own this eBook store which had hundreds products selling for only $7. And while I thought that this would be an easy way to earn some money, I was devastated by the lack of sales that I received. It took me 3 months to build the site, and all I got from it was dismal results.

A few months later (after I quit messing with the first site), I turned my attention to creating a different kind of website. With this site, it was only a 1-page website that consisted of a sales letter alone. Believe it or not, this 1 page site is making more money than the huge site that I had built earlier. In fact within the first 2 weeks of getting started, I made $100.

I had never made that much money before, so I was stoked!

Now I mention this story to you because if you have a business where you sell hundreds or thousands of products, you need to come up with a marketing strategy where you get promotion for all of your products. Otherwise, you’ll find yourself out of business quickly.

I know you see the Wal-mart ads and think that you can market your business in the same way that they can. But this is all brand awareness marketing that they are doing – this isn’t direct response marketing. If you were going to copy the marketing strategy of Wal-mart, how would you measure the response?

Wal-mart doesn’t include a phone number nor a website address that you visit to in their ads. So will you run an ad that doesn’t include a phone number or an ad? Hopefully you won’t. You should stick with direct response marketing because this is where all the money is. If you’re a small business owner and don’t have the money to spend millions of dollars all over the place, then stick with direct response.

With direct response, you’re tracking your results. You know what’s working and what’s failing, so you can easily run more of those ads that are winning and stop running the ads that are losing. This is just my 2 cents.

All forms of brand advertising should be kept by the big guys. Now even though when we hear the names “Trump”, “Google”, “Yahoo”, “Wal-mart”, “QVC” and other big name companies, you instantly get an idea of what these businesses are about. But you shouldn’t follow their ways.

Don’t market your business like Wal-mart or any other type of multi-million dollar company. Instead, stick with direct response, gather leads, and follow up on these leads for more profits. This is how I would run my business if I were you.