You are about to discover five marketing tips for network marketing that will change the outlook of your network marketing or home based business forever. You see, marketing your business can often times be a very daunting task. This is especially true when you are new or if you have been struggling for any length of time.

Where and how do you find your prospective customers and business partners? There seem to be so many options out there that it’s confusing and overwhelming.

These five marketing tips are foundational to your business success. When you keep these principles in mind, you will be well positioned to creating the marketing success you are after with your home business.

Tip #1: Brand yourself.

The truth is that your company and products don’t matter. People do business with other people they know, like and trust. If you are marketing a network marketing opportunity, why should someone get started with you as opposed to someone else promoting the same opportunity? The answer should be because they are not you and you bring a unique combination of passion, enthusiasm and focus to your business and your team. So remember to market yourself as opposed to your company.

Tip #2: Think long term.

Your ultimate goal in building your home business is to create leverage, so that you won’t have to work as hard and have to keep on trading your time for money. So apply that principle to your marketing strategy and activities. Undertake sustainable activities where you have the opportunity to build something once and it will then continue to work for you. So, for example, you are better to put your energy and focus on long term marketing activities such as writing articles as opposed to buying leads.

Tip #3: Take advantage of the Internet.

There are many different online and offline marketing strategies. However, the leverage offers unprecedented access to people all over the world 24 hours a day, 365 days a year. If you are not employing marketing strategies that take advantage of the Internet, then you are unnecessarily limiting your reach. That doesn’t mean you shouldn’t do any offline marketing; it just means that you should ensure you have incorporated the Internet into your overall strategy.

Tip #4: Build relationship.

Your marketing activities must be focused on building relationships. This is why the concept of building a “list” is important. If you try to build your network marketing business by generating a lead and then dispose of the 97% of leads for whom it’s not the right time to look at your business, you will have a tough and expensive time being successful. Focus on building an ongoing relationship with people by giving them ongoing value in exchange for their permission for you to continue to contact them. Then when the time does become right for them to take a closer look at what you have to offer, you are still in front of them.

Tip #5: Build critical mass.

Creating a successful marketing program for your home business means you must build critical mass. Once you’ve established your marketing strategy, execute it daily and consistently. Avoid falling into the trap of placing a few ads, or writing a few articles, and then stopping. When you undertake your marketing activities diligently every day for 30 consecutive days, you reach a threshold where the marketing starts to really kick in and you can see the results. Most people only persist for a handful of days and then stop because they don’t see any immediate evidence that it’s working. Don’t be like most people.