Your website is the first window of opportunity to make a good impression on users and visitors and encourage them to take action. It’s also a place where you can differentiate your offer from other companies and educate potential customers on your product or services. 

We’ll look at how to increase your website’s visibility, improve its performance, and boost your ROI. Let’s get started.

Various Elements of Websites

Essentially your website requires constant updates and improvements in terms of its security, technology, speed and, finally, its content. For instance, once you update a plugin, you’d need to run various tests to ensure no other aspect of your site is down. In terms of speed, as you add functionalities and 3rd party cookies, you’ll need to run tests on platforms such as GTMetrix or Google Page Speed Insight to ensure mobile friendliness and a speedy website. 

Whether you manage your own marketing or work with a digital marketing agency, It’s crucial to produce new and valuable content on your site, so it helps you attract new buyers and also signals to Google that this site is active and getting updated.

Small and medium-sized businesses could benefit from working with a web development company. At the same time, larger organisations would be potentially better off having in-house developers to manage and maintain their websites.

Now that we discussed various website elements that require your attention. Below are some of the suggestions we believe can help you improve your website and, with it, your conversion rate.

Increase your ROI with small but significant changes

Firstly, ensure you have the SSL certificate to indicate safety to search engines and visitors. Many browsers nowadays produce an error message when your website doesn’t have that functionality. If your website is hosted somewhere that is constantly down (Called high downtime), you are in a lot of trouble. Make sure you do your research to find an excellent hosting company. 

Without such measures, you could expect to lose significant traffic and, with it, customers and revenue for your business. This will also negatively affect your SEO efforts. Depending on your geographical location loss of customer data could spell legal troubles as well!

Use SEO-optimised content to boost visibility.

The most important thing to keep in mind when designing and maintaining your website is that it is a living, breathing entity. In order for it to grow and thrive, it needs to be updated regularly with fresh content.

Sajad from Republic Marketing, A Birmingham-based digital marketing agency, recommends at least publishing content once a month, conducting keyword research to spot easy-to-rank opportunities and finally running technical audits to remove any impediment on your way. 

If a topic is very competitive, getting backlinks from various sources and writing a long-form article could boost it. For example, comprehensive and ultimate guide blogs that are longer than 2000 words have a good chance of ranking. 

You could also optimise existing content by changing metadata and revising the keywords used inside the content. Ensure your title and meta description length isn’t too short or too long. You could also use tools such as Rank Math and Yoast.


In order to attract new visitors and convert them into leads and customers, you must ensure that your website is up-to-date and well-maintained. Proper website management ensures that your website visitors have a positive user experience and the information they are trying to access remains safe and secure.