There are a lot of people that get burned in multilevel marketing. As one of many home business opportunities, multilevel marketing has a lot of great things to offer, but there are downsides too. It’s important to face the facts and be aware of the truths when getting involved. This article will give you a quick snapshot of the good, the bad and how to succeed.

The truth is, 95% of all people that get involved in multilevel marketing fail. And by failing, I mean give up, don’t make any money at all, and often lose money. Before this happens, many lose friends along the way because of the typical prospecting approach. They are coached to prospect friends, family members, colleagues, old school mates, and the list goes on. It can leave even the strongest person feeling very icky inside. It is these aspects that give multilevel marketing a very bad name.

It’s not all doom and gloom. In fact, in 2002, Warren Buffet turned heads around the world, when the billionaire and stock market expert purchased one of the largest multilevel marketing companies in the world, Pampered Chef. His confidence in the industry has only grown as he has gone on to purchase more and more network marketing businesses. I must point out, however, that owning a direct selling business and benefiting from the profits of the company is far different that being a distributor of a direct selling business. That being said, multilevel marketing has a firm position in today’s economy and most experts agree it’s only going to grow. In Japan, one of every 7 person is involved in a multilevel marketing business.

So what is the good side of multilevel marketing? It’s a fantastic home business opportunity, with very little or no start up costs for someone who wants to be his or her own boss, run the show, and benefit directly from his or her own results. In today’s economy where more and more people are finding themselves displaced, it’s a fantastic option. I will repeat, the upstart costs are often very minimal and the option is open to anyone with the courage to try. The income can be minor and serve as a supplement or, it can be substantial. The top producers of many multilevel marketing companies make 7-figures and have amassed a residual income that will continue to pay them for years and years.

The secret to success in multilevel marketing is aligning your personality with how you market and sell your products and business opportunity. I guarantee that every single top producer in a multilevel marketing company has a personality that matches his or her marketing style. Most multilevel marketing companies teach one marketing system – go get your warm list and start prospecting. This works incredibly well for some personalities. But if it doesn’t work for you, it doesn’t mean you are destined to failure. You just need to find a marketing system that matches who you are, what gifts and talents you have to share with others, and adjust your marketing to what works for you.

The emergence of online marketing makes adjusting multilevel marketing to your own style particularly easy. Online marketing allows you to use your own gifts and talents and create solutions around them that can help many, many people…and then position yourself in front of people looking for that solution.

For example, if you are an introverted person that hates picking up the phone, but great at writing, you could start a blog (for free, I might add) and write about your passion – perhaps it’s nutrition. On your blog, you can post articles about nutritional products, how they help heal certain ailments or illnesses, etc, etc. Your target market is people looking for a solution to those ailments. They are perfect potential customers and your blog is giving them a solution to their problems. They are 10 times more likely to buy from you because you have built a level of trust through your blog. They also, might make perfect distributors, and instead of you picking up the phone to pitch the business, they approach you about it, because they see you being so successful at selling products in a non-obtrusive way.

Most multilevel marketing distributors are not educated about online marketing. However, I am certain that if every single multilevel distributor out there were to adjust his or her own marketing style to his or her own personality, he or she would quickly rise to the top and become one of the best producers. Online marketing allows you to do that.