Your logo has nothing to do with you marketing your products and services. If you want to earn more money, you have to focus on principles that will allow you to earn more money in a short period of time. This is known as direct response marketing, and it’s something that a lot people don’t know about, but can really make you profitable.

You see if you’re new business, and you tried to promote yourself using logo marketing, you will find that no one cares about your brand or logo – all they care about is “what’s in it for them”. Once you analyze and come to a conclusion of what makes your business different, then you’ll stand a good chance of making your products and services work for you.

There are far better concepts that you can use to boost your sales and profits as opposed to logo marketing. For example once such technique that you could be using is direct response marketing. Direct response takes the concept of marketing your business, and focuses on quick results.

This is by no means a “get rich quick” strategy – instead, it takes the old concept of marketing and simply turns it on it’s head. So instead of using cold calling, telemarketing, or door to door selling, there are other profitable ways to sell your products and services. I highly suggest that you seek out these strategies so that they can make your business more profitable.

Instead of doing logo marketing, stick with direct response. Direct response let’s you know whether or not your business will be profitable or not. The thing about direct response is that you get sales quickly. Your ad either brings in results, or it doesn’t in a short period of time. That’s the beauty of direct response marketing.

Some business owners feel that direct marketing isn’t worth their time and effort, but they feel that brand advertising is the universal standard of promoting your products and services. This couldn’t be further from the truth. Brand advertising is something that takes a long time to work. But if you don’t have this kind of time to waste, you should spend most of your time on direct response.

You can’t operate on the principle that all you need is “exposure” and that you can “get your name out there” as well. These kinds of marketing strategies are the reasons why so many people go out of business. They think that if they build it they will come, and they think that all that it takes is to start a business, and people will flock to their place of business.

The bottom line is that marketing still works and you’ll be able to find yourself a great opportunity to go into a niche and make a nice killing from this traffic. But this is assuming that you operate on the premise on direct response marketing.

The bottom line is that direct response works every time, and it’s something that you will be able to use in your business today – so don’t neglect it.