Recently car dealers have started to embrace new technology to engage with consumers, we see many more car dealers and manufacturers on social media sites like Facebook and Twitter these days. Many manufacturers have also moved their focus from traditional marketing channels like TV advertising and put that into online marketing.
Not to be left behind, Volvo has launched a new app for the iPhone and iPad, at the moment it is centred on the new Volvo S60. Key features in the app include the ability to style a Volvo S60, watch videos, read news, find a Volvo dealer and order a test drive. Volvo plans to launch more of these apps so this S60 app is the first of many to come.
David Holecek who is responsible for Volvo Cars’ digital strategy said, “Many customers use mobile phones and Internet tablets to search for information. Now we’re simply ensuring that we are where our customers are, opening a window into the company. We’ve integrated a number of unique features, such as using the mobile phone’s built-in gyro to look around inside the car. If you turn the phone, the image viewed moves too, creating the impression that you’re actually sitting inside the car.”
These apps can be used not just to engage with customers, if used properly they can also be used to bring customers into dealerships. The current Volvo app uses geo location tagging to direct the user to the nearest Volvo dealership.
All Volvo apps will be free to download from the Apple app store, Volvo has already planned to create an iPad app containing Volvo Cars’ customer magazine. This magazine app will provide access to some of the traditional magazine’s content such as Volvo C70 offers in Chelmsford along with a variety of bonus functions such as extra graphic image and film material.
This magazine app will provide access to some of the traditional magazine’s content such as Volvo C70 offers in Chelmsford along with a variety of bonus functions such as extra graphic image and film material.
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