There are a lot of marketing strategies that you can do to improve your sales and profits, and I would like to share a few of them with you in today’s article. Marketing is all about attracting prospects, turning these prospects into customers, getting these people to buy from you again, and then getting referrals from these people. This is the marketing process in a nutshell.

Now with that being said, you may be wondering why so many business owners are going out of business in today’s economy. Well the answer to that is simple. Most of these business owners are engaging in a form of marketing called brand advertising. I’m sure you’ve heard of brand advertising before, and it’s something that you definitely don’t want to be doing in your business.

If your marketing efforts are failing you right now, then it’s time for a change. In this article, I want to share with you some marketing tactics that you can use to take your business to the next level. In fact, here’s the first marketing technique that I would like to share with you.

1) Yellow pages

The yellow pages gives you only 1 shot to make your ad a success. Because once it’s published, it’s in there for a whole year straight. So it’s in your best interest to make sure that it’s done right, and that you want your ad to show up exactly the way that you designed it.

Make sure your yellow pages ad is revolved around direct response marketing. Consider generating a lead and leading them to your website. It helps if you can include a picture of yourself (or you and your family), so that you can gain credibility. You have to run your yellow pages ad the way that you run a display ad in the newspaper. Focus on response, and you’ll be able to have the most success as possible.

Here’s another tip for marketing your business.

2) Postcards

Postcards are fun. This is really a direct mail technique, but sometimes it works even better than a traditional letter in the mail. As always, create your ad in the form of direct response marketing. Including a picture of yourself helps as well, and if you can handwrite the postcard this is even better.

Because your postcard doesn’t have to be opened, you can get right to the point. Include an offer that is too good to pass up, and offer bonuses for those who respond right away. Your bonuses should be worth just as much as the core offer itself – this will help to build value immediately.

Make sure you offer a 1-800 number to call or a website to visit for them to make their order. Nothing is more frustrating than receiving a postcard only to have it lack the necessary information to make an order. Don’t make this mistake.

These 2 techniques for boosting your business are definitely things that you will want to consider if you want to make more sales.