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https://monetag.com/formats/popunder-ads/

In the digital advertising world businesses are constantly trying to find new approaches to capture the attention of users Popunder ads emerged as a popular format offering a subtle yet effective procedure for drive traffic generate conversions and increase brand awareness While they may be often wrongly identified as popup ads popunder ads operate differently and so are often less intrusive In this informative article were going to explain what popunder ads are where did they work their advantages and finest practices for using them in your marketing strategy What Are Popunder Ads Popunder ads are a type of display ad that opens in the new browser window or tab behind the active window Unlike popup ads which immediately grab an individuals attention by appearing on top of the current page popunder ads remain hidden before user closes or minimizes their primary browser window This makes them less disruptive and allows users to focus on the ad if they are finished with their main activity Because of the placement pop up ads are generally considered to get more userfriendly than popup ads They dont restrict the browsing experience but nevertheless provide advertisers with the opportunity to obtain message across How Do Popunder Ads Work Heres a stepbystep breakdown of how popunder ads work Triggering the Popunder Ad When a user visits an online site the popunder ad is triggered by an actionsuch as hitting a link button or form about the page This can be done in the way that feels seamless often devoid of the user realizing the ad has opened behind the primary window Ad Opens inside a New Tab or Window Instead of appearing along with the current webpage like a popup would the ad opens inside a new tab or browser window behind the active session Users will not likely immediately start to see the popunder ad User Engagement Once an individual finishes browsing and closes the active window theyre going to notice the popunder ad in private Since the ad only appears after theyre carried out with their primary activity it avoids interrupting the user experience Click and Conversion The popunder ad was created to drive clicks and conversions Once the user discovers it they can engage using the ad by simply clicking it which leads them to the advertisers landing page or website Popunder ads are often used for getting visitors to specific offers generating leads or increasing website engagement Why Use Popunder Ads Popunder ads have several advantages that make them a fascinating option for advertisers Less Intrusive User Experience Unlike popup ads which immediately take over the persons screen popunder ads stay without anyones knowledge and dont interrupt browsing This can lead to a far more positive buyer experience and reduce ad fatigue High Visibility Since the ad appears only after an individual has finished their primary activity theyre more likely to provide their full attention Popunder ads can achieve higher visibility since they remain open about the users device until actively closed Better ClickThrough Rates Many advertisers see that popunder ads generate higher clickthrough rates CTR than traditional display ads Because these are seen at any given time when an individual is more relaxed and not distracted by other content they can drive more meaningful engagement Lower Ad Blindness Popunder ads avoid ad blindness which occurs users become familiar with ignoring ads that are placed in predictable spots with a webpage Since they appear in a very new window or tab popunders stand out and they are more likely to capture user attention CostEffective Advertising Popunder ads tend to be less expensive than other types of display ads such as native or video ads They can give a better return ROI for advertisers aiming to reach a broader audience without breaking the bank Extended Time on Screen Unlike popup ads which are typically dismissed immediately popunder ads remain open in the background before the user decides to close them This extends just how long the ad can be viewed and increases the chances that the consumer will engage it Best Practices for Using Popunder Ads To maximize popunder ads to understand best practices Target the Right Audience Use targeting features available through popunder ad networks in order that your ads are proven to the right audience Effective targeting can improve engagement rates and increase conversions You can target depending on user demographics browsing behavior location or interests Optimize Landing Pages Once users click over a popunder ad they should be directed to a website landing page that matches the ads message and was created to convert Ensure your squeeze page is userfriendly loads quickly and includes clear calls to action CTAs that drive conversions Focus on Ad Design Although popunder ads are less intrusive than popups their design still plays a crucial role in engagement Use compelling visuals clear messaging as well as a strong CTA to entice users to click on the ad Make sure the ad content is aligned using the product or service being promoted AB Testing Test different ad designs messaging and targeting methods to find the combination that actually works best for your campaign AB testing helps identify what resonates together with your audience and permits you to refine your ads for better performance Ad Frequency Control Be tuned in to how often your popunder ads are displayed to users Overuse can cause annoyance which can reduce the effectiveness of your respective campaign Use frequency caps to control the number of times an individual sees your popunder ad in a certain time frame Monitor Performance Metrics Keep track of key performance indicators KPIs such as clickthrough rates conversions and bounce rates to evaluate the success of your popunder ad campaigns Use the data to make informed decisions about optimizations Popular Popunder Ad Networks in 2024 If youre seeking to run popunder ad campaigns here are a few of the top networks that supply this format PropellerAds PropellerAds is one from the most wellknown ad networks for popunder ads It offers global reach advanced targeting and detailed performance tracking The platform is acceptable for both small businesses and large enterprises Adsterra Adsterra can be a popular ad network offering popunder ads which has a range of targeting options including geotargeting and device targeting Adsterra is acknowledged for its antifraud system ensuring highquality traffic for advertisers PopAds As the name suggests PopAds focuses on popunder ads It offers realtime bidding advanced targeting options and low minimum deposit requirements rendering it ideal for advertisers with varying budgets ExoClick ExoClick can be a performancebased ad network providing you with various ad formats including popunders It offers an individualfriendly platform with realtime analytics and robust targeting features to ensure ad effectiveness HilltopAds HilltopAds offers a variety of ad formats including popunders It provides advanced targeting ad frequency control plus a fraud detection system to ensure highquality traffic and ROI Pros and Cons of Popunder Ads Pros Higher Visibility Since the ad stays in the background prior to the user is carried out with their main activity its not as likely to be ignored Less Intrusive Popunder ads dont interrupt an individuals browsing experience making them more acceptable to a lot of users CostEffective Popunder ads routinely have lower costs than other formats driving them to a budgetfriendly choice for many businesses Longer Engagement Popunder ads stay open prior to the user actively closes them providing them with more time to attract attention Cons Potential for Ad Blockers Some users install ad blockers that specifically target popups and popunder ads decreasing the reach of these campaigns Delayed Interaction Since popunder ads are hidden prior to the user closes their main browser window theres often a delay in in the event the ad is viewed which could affect immediate engagement Negative Perception While less intrusive than popups quite a few users still view popunders negatively especially if these are not welltargeted Conclusion Popunder ads give a unique opportunity for advertisers to have interaction users in a less intrusive way Their ability to be in the background before user is ready to interact gives them a good edge over other disruptive formats like popup ads When used strategically with proper targeting and optimization popunder ads can generate high clickthrough rates boost traffic and lead to better conversions As digital advertising is constantly evolve popunder ads remain a very important tool for marketers trying to drive results in a costeffective manner By leveraging top popunder ad networks and following guidelines businesses can incorporate this advertising format into their broader web marketing strategy with success