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Here are some essential SEO tips plus tricks for novices 1 Keyword Research Use Tools Start along with free tools such as Google Keyword Planner or Ubersuggest to be able to find relevant keywords and phrases LongTail Keywords Target specific more phrases These have decrease competition and may take more qualified traffic User Intent Understand what your current audience is looking for and match content to their needs informational transactional etc 2 OnPage SEO Title Tags Include your own primary keyword inside the title and maintain it under 62 characters Meta Descriptions Write compelling meta descriptions along with keywords that encourage clicks around 150160 characters Headings Use H1 regarding the main title and H2 H3 for subheadings combining keywords naturally Keyword Placement Put your primary key phrase in the 1st 100 words in addition to through the content although avoid keyword filling 3 Content Quality Create Valuable Content Assure content is informative engaging and handles a challenge for visitors Length Matters Longer articles 1 0002 000 words usually perform much better but quality is more important than quantity Internal Linking Connect to some other pages in your website to improve internet site structure and end user navigation some Mobile Optimization Responsive Design Ensure your website is mobilefriendly as Google prioritizes mobilefirst indexing Page Speed Use tools just like Google PageSpeed Ideas to check on and enhance your down load times 5 Backlinks Quality Over Quantity Focus on obtaining backlinks from highauthority sites Guest Posting Write guests posts on reputable websites to build your backlink profile Broken Link Building Discover broken links in other sites and give your content while a replacement 6 Technical SEO Site Structure Make sure your current website is easy to navigate and well structured with clear groups consultoría seo Sitemap and even Robots txt Post a sitemap to Google and make sure your own robots txt file is configured appropriately Secure Site Use HTTPS intended for security as its also a ranking factor for Yahoo 7 Analytics and Monitoring rapid Use Google Analytics Track your websites performance to realize visitor behavior and even make datadriven improvements Google Look for Console Monitor your own sites health and look at for indexing problems or penalties 8 Stay Updated Follow Trends SEO is constantly evolving so stay informed about protocol updates by using industry blogs such as Moz or Lookup Engine Journal Test and Adapt Continuously test your strategies monitor functionality and adapt while needed These suggestions can help starters build a sturdy foundation for SEO success