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Sometimes youll want to analyze data for a particular group of users or sessions Unlike UA which uses sessionbased tracking and goals everything that is tracked in GA4 is tracked as an event Events are any user interaction with your site and among them conversions are the most important Step 3 Evaluate competitors keyword usage Romain Berg is a platformagnostic datadriven digitalfirst marketing agency that is redefining what digital optimization means Checking out what kind of content your competitors make and where they share it can give you new ideas for your content plan By seeing the types of stuff they make and where they put it out you can find areas they might be missing and produce content that hits the mark with your audience This will help your content stand out in search results increasing the chances of users finding your website on search results pages In addition to viewing your SEO Google Analytics data in SE Ranking you can also include it in your SEO reports for clients using Report Builder How to Get SEO Insights with Google Analytics 4 GA With it you can test your websites level of compliance with todays SEO guidelines After checking these reports youll know if youre getting traffic including organic traffic from the areas you want If it gets shared and viewed enough times it is considered to have gone viral Organic traffic is a vital metric in SEO analytics as it represents the number of visitors who were able to find your website on search engine results without any paid advertising On the other hand if you find that certain landing pages have a high bounce rate you can investigate the possible reasons and make adjustments to improve user experience and engagement Keywords content and technical SEO are the three core elements of any SEO competitor analysis process Keywords and content have already been covered so now its time to turn your attention to technical SEO auditing Essentially this means reviewing the technical details of your site compared to your competition and ensuring you plug any technical SEO gaps that could see your rankings slip When it comes to measuring SEO success its crucial to differentiate between vanity and actionable metrics The former may look good on paper but dont provide insights for improvement By analyzing and interpreting SEO data using these techniques you can gain a deeper understanding of how your website is performing and make datadriven decisions to improve your SEO strategy You can connect with Amanda on Twitter and LinkedIn or check out her content services at amandadisilvestrocom This is why Google Analytics allows you to set up custom dashboards that can aggregate pieces of data from different reports You can do this by using Explorations in GA4 or exporting data into Looker Studio Different content categories that could be useful to consider include blogs videos infographics ebooks social media live streams podcasts and search snippets Companies that have large established audiences and a significant hold on keywords and content Its like youve been on an epic digital safari examining the mysterious creatures of the SERP landscape Take note of content categories such as blog articles news stories helpsupport howto articles videos images podcasts etc If a competitor worked on a particular content type and you noticed that it was underperforming that content type might not be ideal for your market Youll also be able to do a deep dive to study the individual links pointed to the domain and export data to perform more exhaustive analyses You can use BuzzSumos Facebook profile analyzer to get more details or another tool to get an objective rundown of their social media accounts Most SEO tools including these allow you to gain access to a limited amount of information for free you may have to sign up for a free account and begin a free trial While the analysis itself is only the beginning you may have a great deal of catching up to do with your direct local SEOcompetitors the journey of a 1000 miles begins with a single step If your website has a large number of pages consider implementing a search bar to enable visitors to search for specific content easily This feature enhances user experience and reduces frustration leading to longer website sessions and increased engagement An essential aspect of improving your SEO through Google Analytics is optimizing your websites structure and navigation Weve already taken a look at one objective factor keywords and will look at links which are related to content in step five In the meantime lets do a subjective competitive analysis of your competitors content Knowing the page type is crucial because it allows you to assess the value of your competitors traffic For instance if most of their traffic goes to pages with low purchase intent then their traffic may not be very valuable He does a lot of this in his head though because time is scant and money is finite With any one of these options you should have most of what you need to complete a robust analysis of your SEO competitors httpsdvmagiconline Once youre privy to all the strengths weaknesses and gaps of you and your industry partners you can take what youve learned and apply it directly to your own SEO marketing efforts Amanda DiSilvestro is a writer for No Risk SEO an allinone reporting platform for agencies