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https://propellerads.com/blog/adv-google-ads/
Google Ads is among the most popular and traditionally used paid advertising platforms in the digital marketing strategy today It is a proven method containing benefitted many companies by strategy for Reaching more people faster Increasing brand awareness Remarketing to previous visitors Track and monitor performance effectively and accurately Creating greater visibility on your brand and business There quite a bit of potentials available for businesses specifically local businesses because over time people near me searches have increased drastically with the advent of smart mobile devices creating more opportunities for local businesses With assistance from a Digital Marketing Agency thats specialized in google ad words or elsewhere what can a local business do so that you can tap into the vast opportunities available from Google Ads to make more leads traffic and conversions Here are some tips Ad extensions Ad extensions are extra bits of information which are added in your advertisement giving more information about your small business to users Ad extensions normally include such information as contact numbers reviews additional links aimed at your website etc Your ad extensions should be selected according to your specific goals for creating the ad as well as your partner Google Ads Agency can assist you with this For example if you need to direct lots more people to your physical store you will get location extensions callout extensions etc Local service ads This is a relatively recent ad format on Google Ads thats specially designed for local businesses that offer a specific service These ads have excellent performance because they are very highly relevant to the search An added benefit from local service ads is that they give the business more prominence on Google Maps and you will be displayed on near me searches Google product listings Let your clients and other shoppers know very well what products youve in stock with Google product listings Customer reviews Using your customer reviews on your website is a good way of increasing sales so long as they are placed well and are positive reviews How do you know which reviews can have a positive reaction to your customers You can test which reviews attract clicks by testing them as ad copy The bestperforming ones needs to be displayed in your website Testing keywords Run ads with different keywords to see which ones will convert well The bestperforming keywords will then be used for the SEO purposes Use local terms for keywords Using local terms for keywords and the copy can be quite appealing to shoppers and make up a sense of pride with your local community In addition using local landmarks and locations could be beneficial to you as well Googles My Business page This feature is free of charge for business users and makes it simplallows you for people to find information about your small business This normally include telephone numbers addresses product types opening hours etc also as customer reviews Negative keywords Negative keywords can drain your financial allowance and never really ensure you get any leads Having a list of negative keywords is a good way of avoiding unwanted traffic which is irrelevant in your business and will not allow you to get any sales Optimised landing pages More often than not a commercial will lead a person to a business websites Home page and from there the user is expected to navigate your website on their own and find the products they may be interested in Most users have fed up after a few years and abandon their intent to buy anything The solution because of this is to have dedicated landing pages to your ad campaigns so that the consumer is directed to these products or information they are interested in Remarketing ads Remarketing to people people who have already visited your website previously is a great way of increasing conversions as these are people that had or still the interest to purchase your products