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How to Get the Most Out of Your LinkedIn Content Marketing Efforts Using the LinkedIn platform to publish and promote content is a great way to reach out to potential customers However it can be difficult to determine what kind of content to publish to meet your goals The right strategy can increase your reach establish your company as a leader in the industry and drive traffic to the website Start by learning about the various types of content marketing on LinkedIn Content Marketing on LinkedIn LinkedIn is a great place to concentrate on content marketing if youre in the B2B market It has a huge audience the majority of whom are decisionmakers Utilizing the platform to reach them will help you establish your expertise which results in inquiries about your services LinkedIn allows you to create and distribute a wide variety of content including individual posts also called status updates and blogs For the best results you must make sure your posts are interesting and relevant to your target audience For instance you can include videos and images and hyperlinks to articles industry news and webinars LinkedIn lets you upload SlideShare presentations This is an excellent way to increase engagement LinkedIn can be used to promote your content in addition to the company page These ads are displayed in the newsfeed of your target audience and can appear in a variety of formats including videos events carousel and posts These ads are perfect for driving traffic to your site promoting an event or generating highquality leads When creating a sponsored article ensure that it follows the best practices of sponsored content For instance you must include a catchy headline that is relevant to your target audience and an engaging description of the content youre offering You could also include a calltoaction button to encourage users take the next step This could be signing up for your white paper or newsletter Make sure you track the results of your LinkedIn campaigns to adjust your strategy to suit The LinkedIn Analytics dashboard displays a number of important metrics like impressions and user engagement Use these insights to determine the best method to improve your strategy for content LongForm Articles LinkedIns Articles allow professionals in the business world to share their opinions in original articles which are shared with their entire network The best articles can generate thousands of views and even hundreds of thousands of views when they are selected for LinkedIn promotion or amplified through paid content marketing Articles are more personal than a corporate blog or website and business leaders can make use of them to show their leadership in the field ai content writing software are not promotional and provide some worth to readers whether in the form of insights or tips They have a personal tone and often an uninitiated perspective that can provide credibility and authenticity Theyre usually wellorganized and utilize images bullets and bold sentences to break up long paragraphs and make it easier for readers on the internet to find information The best articles also incorporate specific keywords in the headline and first paragraph to increase search engine visibility The articles also have a call to actions which asks the reader to leave a comment or provide their contact details to receive more information This can provide valuable information about the audience and could aid in nurturing leads Articles require more time to produce than other types of LinkedIn content Marketers typically make use of them when they have important or relevant information to share However they do perform well when compared to shorter posts pictures videos and other types of content LinkedIn analytics can tell marketers the number of likes and the total impressions that an article has received as well as how much engagement its receiving in the form of comments This kind of information can be used to design future content marketing campaigns Shared Posts LinkedIn allows users to post documents links images videos and text They can also share events polls or celebrate events They can be shared on the profile of a person or a the companys page LinkedIn also provides special types of posts such as Articles Find An Expert and Provide Assistance These types of posts can be used to promote content or increase sales LinkedIns Share feature allows you to share another persons content without adding any comments However this type of post usually has lower engagement than an update that is regular This is because the content is not personal or isnt shared in the voice of the employee Click the arrow located in the upper right corner of the update and then select Share Select the format you would like to use The post will be visible in your firstcircle contacts feeds and is visible to anyone who follows you on LinkedIn Link posts are an excellent way to share professional content from your blog website or other online sources You can create a carousel using images that are related They are an excellent way to communicate your companys message of branding and encourage your audience to engage with your content Boosted Engagement LinkedIn is a fantastic resource for B2B marketing to establish themselves as thought leaders in their field and connect with highly specific audiences The platforms engagement rate can be low There are numerous ways to increase your LinkedIn content engagement It is essential to create useful engaging actionable and enticing content to boost your LinkedIn posts engagement This will allow you rank higher in the algorithm of LinkedIn and make your posts more visible You can also add media to your posts in order to increase the amount of engagement These media include videos images and infographics Be sure that your content is also easy to read and comprehend Avoid using too many keywords and make sure you use simple language Be consistent with your posting schedule LinkedIns algorithm rewards those who are regular and reliable posters Another method to increase your LinkedIn post engagement is to include a call to action in your posts It could be a hyperlink to your website or a contact page where you can reach you This will encourage them to take the next steps in the conversion process and increase the likelihood of converting Utilize tools for social media automation to increase traffic to your LinkedIn posts These tools place you in pods of professionals with similar passions and will automatically share and leave comments on your posts This can dramatically increase your engagement rate LinkedIn is a thriving social network that can be used to build brand awareness expand your business and build a loyal community of followers With a bit of work you can significantly increase your LinkedIn engagement and turn it in to a leadgenerating device GoalSetting A goaloriented content strategy is essential to the success of your LinkedIn marketing campaign It is easier to monitor progress when you set specific goals It is crucial to establish SMART goals specific and measurable achievable relevant timebound and relevant for your LinkedIn content marketing efforts This will ensure your content is aligned with your overall business objectives and will help you achieve your marketing goals more quickly Determine the primary LinkedIn objective is It could be to boost the visibility of your brand and drive traffic to your website or generate leads Choose how youll determine your goals and what metrics or milestones will you utilize to achieve it You can measure your growth by analyzing engagement metrics like the number of shares likes and comments This will help you comprehend the impact that your content has on your target audience and determine which posts are most successful in achieving your goals You can also track your progress by observing the number of LinkedIn leads that you generate This will help you determine the content that is most effective in meeting your leadgeneration goals You can create a spreadsheet to track the performance of your content so that you can compare your previous results to the current ones LinkedIn is a great tool to promote your business and it can help you reach new customers and increase revenue Creating a strategic content plan that is tailored to your businesss requirements can boost visibility establish relationships and even turn online connections into actual sales