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https://monetag.com/blog/how-much-money-do-youtubers-make/

Earnings from ad revenue will be the main source of income for most YouTubers yet they vary significantly using the content audience and overall engagement If youve ever wondered how much do youtubers get paid heres an indepth glance at the factors that determine these earnings and exactly how creators optimize their income 1 How YouTube Ad Revenue Works YouTube pays creators a share with the revenue from ads shown on their own videos through its Partner Program When a viewer watches an ad the creator earns a portion in the ad revenue There are two main metrics accustomed to measure ad revenue on YouTube CPM Cost Per Mille CPM represents the cost advertisers pay per 1000 views of an advertisement on a video CPM rates typically cover anything from 2 to 10 though they could go better depending about the niche CPC Cost Per Click In addition to CPM some ads are paid per click If viewers interact with an advertisement creators earn more over a perclick basis boosting overall revenue On average YouTubers earn roughly 2 to 5 for each and every 1000 views on their videos determined by these factors 2 How Much Do YouTubers Make Per 1000 Views Ad revenue earnings per 1000 views vary determined by CPM rates that are influenced by Niche Some topics like finance business and technology have highpaying ads with CPM rates that may reach 10 to 30 or maybe more In contrast niches like gaming or general entertainment may have lower CPMs around 2 to 5 Audience Location Advertisers pay more to a target viewers in countries rich in purchasing power just like the US Canada and also the UK YouTubers which has a global audience often see CPMs vary widely Audience Age and Engagement Channels with good viewer engagement and older audiences have a tendency to see higher CPMs because these viewers are more inclined to watch and interact with ads Typical Earnings Based on CPMs 1000 views 2 to 10 in ad revenue 100000 views 200 to 1000 1 million views 2000 to 10000 though this can vary greatly 3 Increasing Ad Revenue with Longer Videos YouTube allows creators to set multiple ads in videos longer than 8 minutes This means creators with longer videos can improve their ad revenue by inserting ad breaks during the entire video potentially earning double or perhaps triple the revenue of the shorter video with only 1 ad Example A 10minute video with three ads could generate 10 in ad revenue per 1000 views if your CPM is 5 while a shorter video with only one ad would only generate about 5 per 1000 views 4 Additional Revenue Streams That Impact Ad Earnings In addition to standard ad revenue creators can also benefit from YouTube Premium channel memberships and Super Chat for live streams YouTube Premium Revenue Creators earn a share from the revenue from Premium subscribers who watch their videos While not all the way to ad revenue this could add extra earnings specifically for channels with good watch time Channel Memberships and Super Chat Viewers is capable of supporting channels directly by becoming members or investing in Super Chats during live streams This added revenue often supplements income from ad revenue specifically channels with loyal fan bases 5 How Much Do the Top YouTubers Earn in Ad Revenue Top YouTubers who often have millions of views per video can earn significant amounts from ad revenue alone MrBeast Known for his highenergy content and largescale challenges MrBeast is estimated to generate millions annually from ad revenue with CPMs likely greater than average due to his large USbased audience Finance and Tech Channels Channels in highCPM niches could make thousands of dollars per video with just a couple of hundred thousand views For instance a finance video with 500000 views might generate between 5000 and 15000 in ad revenue alone 6 Average Earnings for Smaller YouTubers While the highestearning YouTubers make headlines the common YouTuber with 1000100000 subscribers earns an even more modest amount from ad revenue Heres an approximate estimate of ad revenue depending on channel size Small channels 100010000 subscribers 100 to 500 monthly according to views and CPM Midsize channels 10000100000 subscribers 500 to 5000 monthly based on content type and engagement Large channels 100000 subscribers 5000 a month with potential earnings better for channels in profitable niches YouTube ad revenue may vary significantly with factors like niche audience video length and ad placement influencing earnings While top creators may make millions most YouTubers earn enough for a supplemental income as opposed to a fulltime salary For aspiring YouTubers understanding ad revenue and optimizing content for viewer engagement may help maximize earnings on the platform